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Channel: Direct Marketing Observations » david meerman scott
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Every follower can be a thought leader

I was inspired to write this last night after “I started thinking” that we all are capable of being “Thought leaders” in our right. This meme came from a couple of posts that I read over at Amber...

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Discontinuous change in social media marketing and marketing for 2009

In 2009 you have a choice  you can either do what you did in 2008 or you can look at 2009 as a chance to get it right. Everything is upside down, including the way we used to market to consumers and...

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